ABOUT

Katherine

Based in Melbourne, Katherine Tuominen is a copywriter and marketing strategist, with a background in media, working for brands like Fox Film Studios and  Warner Brothers. She has also been featured in Forbes .

You know the saying be careful what you wish for? 
Well, I was sitting in an interview with an incredible company, ready for my next big career move. But something felt different this time, like part of me was giving up...or giving in. 
Wasn’t this supposed to be the dream? 

All I ever wanted was to tell stories that mattered. And somewhere along the way these stories became buried behind egos and accolades. I spent five years marketing for some of the biggest media companies in the world. Despite the glam, I couldn’t shake the feeling that something was missing. 

Where was this magic? 

Turns out, the real magic is within YOU. The change-makers, the creatives, the women who dare to dream of making their mark, the ones who believe in a
better, brighter world. 

KERRY

Based in Brisbane, Australia, Kerry Mcduling is our Public Relations Manager.

Having worked across the UK, Singapore, Kenya, and Australia, Kerry is a globally-minded publicist, with over 10 years in the sector across corporate communications/public relations.

She has been fortunate to work with countless businesses of all sizes and industries, ranging from small business owners, start-ups, entrepreneurs and authors to international franchises and corporate organizations all over the world.

Her specialty industry areas include real estate and property, business and technology, book publicity, franchises, entertainment/leisure and wellness. 

She goes the extra mile for her clients and focuses on activities and results instead of counting hours. Her work style is flexible, energetic, enthusiastic, self-motivated, and creative, always thinking outside the box to create unique concepts or campaigns. 

Her brilliant interpersonal skills ensures your brand is professionally represented at the highest level. She now supports clients secure press in international magazines such as Entrepreneur and Thrive Global, to name a few!

AMANDA

Meet Amanda, our skilled Content Writer who is passionate about bringing your brand's story to life. 

With over 10 years of experience in the industry, Amanda has honed her craft to create compelling narratives that captivate audiences and drive meaningful engagement.

Her writing goes beyond just words on a page; she has a unique ability to distill your brand's essence into copy that speaks directly to your ideal audience.

Whether you need persuasive web content, engaging blog posts, or impactful marketing materials, Amanda ensures that every piece is tailored to resonate with your target market, helping your brand not only stand out but also inspire action and build lasting connections.

GINA

Based in Manila, Philippines, Gina Alba is our Technical Officer.

Gina has a wealth of knowledge when it comes to software integrations, funnel-building, and technical support. She's worked across Squarespace, Showit, Wordpress, Groovefunnels, Clickfunnels,  Kajabi, Active-campaign, Hootsuite, Later, Stripe, Kartra, Airtable, Trello, Asana, Clickup, Canva, Google Analytics, and Semrush to name a few! 

You can always count on her to help craft a beautiful landing page, or approach her with any miscellaneous questions to assist with your digital set-up. 

She has the patience of a saint and can somehow make the 'tech talk!' When she's not working her magic with tech, she's got a green-thumb and loves tending to her beautiful garden and spending quality time with family.

EDEN

With a rich and diverse professional background spanning 16 years, Eden have garnered extensive experience across
various industries.

Her versatility as an all-around assistant is underscored by her adept multitasking skills, enabling her to proficiently handle all facets of business operations. Beyond the professional realm, her passions lie in her deep love for her dogs and family, forming the core of her personal life.

Additionally, Eden's adventurous spirit finds fulfillment in traveling with her husband, creating cherished memories along the way.

Throughout her career, Eden has contributed her skills to prominent roles, including customer service for a telecommunications company and a web tech firm.

 Moreover, she has served as a virtual and administrative assistant across diverse sectors such as IT services and consulting, group travel agency, online Spanish education, gym/physical fitness, and a marketing consultancy agency.

All about

Enjoying the little moments that matter, collaboration, positive change,  genuine connection and conscious choices.

NOT ABOUT

Hustle culture, artificial people, long emails, bullsh*t, shiny objects, style over substance, following the status-quo.