Sixteen placements. Ninety days. One story, told everywhere at once.
You already have the expertise. What you do not have is ninety days inside the rooms where the people looking for you are already listening, in front of the people who decide, with a content engine that keeps running long after the last episode airs.
You built the expertise. The visibility never caught up.
You are known where you are. Twenty minutes further out, nobody has heard of you, and you have been doing this long enough that it should not still be true.
So you try things. A newsletter, when there is time. Reels. A lead magnet somebody told you to build. Blog posts still sitting on your site that nobody has ever read. Each one worked a little, or seemed to, and none of it added up to something you could point at. Progress keeps happening. There is just no outcome.
And what you want is simpler than a marketing strategy. You want the people who decide, the ones who book the stages, sign the partnerships, and hold the audiences, to look at what you built, take it seriously, and say yes. That is the whole ask.
Right now
- You are known where you are, and almost nowhere past it.
- You have tried the newsletter, the Reels, the lead magnet. You still could not say which one worked.
- You lead with what you offer, because saying the bigger thing out loud still feels like overreach.
- Judging which opportunities are worth taking was never supposed to be your job, on top of the work and the business.
- Every pitch you have sent yourself lands in the same inbox as a thousand AI-written ones.
After ninety days
- Sixteen rooms full of the exact people who were already looking for someone like you.
- The people who decide have heard you make the argument yourself, in your own words, at length.
- Everything you say once working for months afterward: blog posts, a newsletter, a list that keeps growing after you stop recording.
- A media kit and a year-long calendar, so the next opportunity is a forward, not a scramble.
- Under four hours a month of your own time, which is roughly all a founder still running the business has to give.
Run the arithmetic on your own numbers. What is one new client worth to you across a year? Hold that figure next to $3,500 and the question stops being whether you can afford a season, and becomes what another quiet quarter is costing you.
Why sixteen, and not sixty
Most podcast booking runs on volume. Somebody buys a list, a template goes out, and whoever answers first becomes your media strategy. That works if you are selling a $29 product to strangers.
It does not work in a category where trust is the product. One badly chosen room costs a founder in health or wellness more than ten good ones earn back. So Catalyst built the opposite: a small number of rooms, chosen deliberately, every host checked against their own back catalogue, and your approval on the list before a single email leaves our outbox.
Sixteen is not a volume number. It is roughly the number of genuinely right rooms a founder in a credibility-sensitive category can fill in one season and still show up well in every one of them. The vetting is not a step in the process. It is the thing you are buying.
Katherine Tuominen · Founder, Catalyst Brand StrategyThe Authority Amplifier
One season, ninety days, built for founders who are not ready for a six-month retainer and cannot afford another year as the best-kept secret in their category.
Sixteen rooms where your people are already listening
Not sixteen bookings taken because they were available. You approve the target list before outreach starts, nothing is pitched without your sign-off, and every host is vetted against their own back catalogue and audience first.
You say it once. It keeps working for months.
Every appearance becomes blog posts, a newsletter, and a month of social content, pulled from your own transcript rather than written from scratch. It sounds like you because it is you, and it stops the cycle of being consistent for three weeks and then going quiet.
When someone asks you to send something over, it already exists
Bio, one-pager, and press-ready assets, live on your site and ready the moment a producer or a partner asks. Refreshed as the season produces new material worth including.
Someone finally tells you where you actually stand
Before a single pitch goes out we score narrative clarity, proof, and ecosystem access, and come back with the honest read. That is what tells us which rooms are worth your ninety days, and which are not.
You stop guessing when to say what
A year mapped against the cultural and industry moments your category actually cares about, so every pitch and post lands when it means the most, not six months early or late.
The season ends. The assets do not.
The media kit, the calendar, the positioning, and every piece of content built from your episodes stay yours, working whether or not you continue with Catalyst.
The bar a show has to clear
- We only pitch the top one percent of shows in any category: a real, opted-in, engaged audience, not a boosted download count. No pay-to-play slots, and no filler bookings to hit a number.
- You approve your Dream 100 before a single email goes out. Nothing airs without your sign-off first.
- Every host is checked against their own back catalogue, so a booking never turns into an appearance you regret.
- Working out whether an opportunity is worth taking is not your area, and does not have to be. We tell you what we declined on your behalf and why.
How the ninety days run
Diagnostic
We score where you stand and build your target list, sized to your real audience.
Vetted outreach
Custom pitches, front-loaded, so bookings are confirmed while everything else is still ramping.
You show up
Briefed beforehand, so you always know what you are walking into. We handle the rest.
Total time from you
Every placement plus every content review, combined.
What this has produced
Figures are drawn from individual Catalyst campaigns and describe what has happened for specific founders in specific categories. They illustrate what is possible, not what is promised.
“It’s been the best months we’ve had all year.”
Dr. Jessica Papa · Arancia Physical Therapy
“This is more like you’re finding the round holes.”
Adam Cardona · Elite Healers Sports Massage
90 days
Sixteen placements. Ninety days. Guaranteed.
If we fall short of your confirmed placements inside the season, we keep working at no further cost until we reach it. We guarantee the bookings we control. The quality of the rooms is simply how we work.
[CONFIRM: the remedy wording above is lifted from your own Authority Season deck, so it is already yours. The number is the open question. That deck guarantees 8 confirmed of 12 curated rooms; this page promises 16. Pick one and make every asset match.]What a season like this is worth
For comparison: a booking-only agency charges between $1,300 and $5,000 a month for fewer rooms, no content, and no distribution. Across ninety days that is $3,900 to $15,000, with no guarantee attached.
Sixteen Guaranteed Placements, Vetted and Pitched
Sixteen rooms chosen because your buyers are already sitting in them.
Ninety Days of Repurposed Content
Months of visibility you never had to sit down and write.
Media Kit Built to Be Used
The answer to “can you send something over” already exists.
Strategic Diagnostic & Positioning Audit
An honest read on where you stand, sold on its own as Catalyst’s Stage 1 audit.
Editorial Calendar & Strategy
You stop guessing when to say what, for a year.
$3,500 paid in full, or three payments of $1,300 across the season. Every asset stays yours at the end of it.[CONFIRM: you have set $3,500 as the pay-in-full price. The instalment figure is my recommendation, not yours. Three payments of $1,300 puts a $400 premium on the plan, which is what makes paying in full an actual saving rather than a formatting choice. Change the number if you want a different spread, but the plan should cost more than the full payment or the full payment stops being a reason to choose it.]
September through November is the last window before the holiday season floods every producer’s calendar. One founder per vertical and region, closing [CONFIRM: date]. If another founder in your category signs first, this one is gone for you.
Book Your Strategy CallBuilt for founders who are ready to be found
This is for you
- The work of building your practice or point of view is mostly done. Now it needs to be heard.
- Something small has already worked for you, and what you want is to run it at a scale you cannot reach alone.
- You operate where trust is earned slowly, so a badly chosen room costs you more than a missed one.
- You want someone to take the lead and drive it, not hand you another list of tactics to try.
This is not for you
- You are still deciding whether you believe your own message.
- You are chasing volume over fit, everywhere badly instead of somewhere well.
- You want a channel run for you while you keep the strategy vague. The message has to be yours before we can carry it.
- You want someone else to show up on your behalf. The placements are yours to have; we cannot have them for you.
Questions worth answering up front
Why not just pitch myself?+
You can, and some founders do it well. What it costs is the research, the vetting, the pitch writing, and the follow-up on sixteen separate relationships across ninety days, at the exact moment your attention is worth more inside the business. The other difference is the inbox you land in: producers open pitches from people whose last five guests they recognise.
What counts as a placement?+
Primarily podcasts. We also pursue stages, panels, and select earned media where they fit your category and audience, all vetted the same way.
What if we do not reach sixteen in ninety days?+
Outreach is front-loaded in week one precisely so this does not happen, and so far it has not. If it did, we would keep pitching at our own cost until the sixteen are delivered. [CONFIRM: must match whatever the contract actually says.]
Why does the outreach start all at once?+
Host schedules vary wildly. Some record a whole season in one sitting, months ahead; others book week to week. Front-loading means you are confirmed on several shows while the slower ones catch up, so nothing stalls on any single calendar.
How much of my time does this actually take?+
Fifteen to forty-five minutes per placement, plus roughly an hour a month reviewing the content batch. The research, vetting, and pitching are ours.
What happens to the content after each podcast?+
One appearance becomes a repurposing batch: blog posts, a newsletter, and about a month of social content, built from the transcript and reviewed with you before anything goes out.
Can I move into a full retainer afterward?+
Many founders do. The Authority Amplifier is built to prove the audience and the content engine before stepping into Catalyst’s six-month Public Relations Package.
Does this guarantee sales or revenue?+
No. We guarantee placements and the infrastructure they build on. What a founder does with that visibility, and how their category responds, is never something an agency can promise.
What are the payment terms?+
$3,500 paid in full for the ninety days, or three payments of $1,300 across the season. Paying in full saves $400 and moves your season to the front of the queue.
One founder per vertical and region. Booking now for the pre-Q4 season.
Not ready for a full season? Write to katherine@catalystbrandstrategy.com and ask for the ten shows we would pitch you first. No call required.[CONFIRM: only keep this line if you are willing to produce a ten-show shortlist on request. It captures the roughly nine in ten readers who leave without booking, but it is a real promise of work.]
